Marcel Danesi, Ph.D. (University of Toronto, 1974)
Professor, St. George Campus
Office: Birge Carnegie, Room 26 (Victoria College)
Research Keywords: Linguistic anthropology, semiotics, youth culture
Research Region: Italy, France, North America
Marcel Danesi is known for his work in semiotics and youth culture. He has published as well on the meanings of popular culture and how they inform social evolution. He has also written textbooks introducing linguistcs and semiotics. And he has published a series of books on advertising as a sign system.
2016 The Semiotics of Emoji: The Rise of Visual Language in the Age of the Internet. Bloomsbury Academic.
2015 Popular Culture: Introductory Perspectives, 3rd ed. Lanham: Rowman & Littlefield. Pp. xi, 330.
2013 Signs of Crime: Introduction to Forensic Semiotics. Berlin: Mouton de Gruyter.
2013 The History of the Kiss: The Birth of Popular Culture. New York: Palgrave-Macmillan.
2013 Discovery in Mathematics: An Interdisciplinary Approach. Munich: Lincom Europa.
2013 (with Antonia Nicaso). Made Men: Mafia Culture and the Power of Symbols and Ritual. Rowman & Littlefield.
2013 Encyclopedia of Media and Communication. University of Toronto Press.
2008 Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys. Lanham: Rowman & Littlefield.